赵斌 FREEZhao
School of Innovation Design, GAFA
- Vice Chairman of Product Design Department
- Director of Living Design TR Center
- PhD Candidate
Research Field: Brands Driven by Design, Symbiosis
Graduated from Jiangnan University with, B.A. in Industrial Design, be recommended for admission to be a postgraduate M.A. in the cross-discipline study of Interaction Design and Service Design. One of the first red dot Design award winners from China, and won many design awards for innovation. Worked in multiple design agencies and research institutions for practical projects. Later engaged in education, now serve as an instructor at GAFA(Guangzhou Academy of Fine Arts).
He is the core author of the BDDWATCH team. His Research focuses mainly on BDD development (Brands driven by Design) and Symbiosis (the Relationship between nature and human development). He founded MicLance innovation. Now he is a doctoral candidate of communication, dig into the Motivation Mechaniesm of BDD organization.
Introduction Multi Version
General Version
FREEZhao – Multidisciplinary Design Educator, Innovator, and Researcher
FREEZhao is a multifaceted professional with extensive expertise in design education, innovation, and research. As Vice Chairman of the Product Design Department and Director of the Living Design TR Center at the School of Innovation Design, Guangzhou Academy of Fine Arts (GAFA), he combines academic rigor with practical insights to inspire and mentor the next generation of designers.
An early trailblazer in the design community, FREEZhao was among the first Red Dot Design Award winners from China, establishing his prominence in the global design field. He holds a B.A. in Industrial Design and an M.A. in Interaction and Service Design from Jiangnan University, where he was admitted as a postgraduate through recommendation. Currently, he is pursuing a Ph.D. in Communication, with a focus on the motivation mechanisms of design-driven organizations and the interplay between nature and human development.
As the founder of MicLance Innovation, FREEZhao has cultivated a platform for groundbreaking projects that seamlessly blend creativity and functionality. He has also worked with leading design agencies and research institutions, leveraging his expertise to deliver practical solutions across diverse industries.
FREEZhao’s research delves into the emerging concept of Brands Driven by Design (BDD) and the notion of Symbiosis, exploring how design can serve as a catalyst for sustainable and human-centric innovation. As a core author of the BDDWATCH team, he has contributed to advancing knowledge in this domain, earning recognition as a thought leader in the intersection of branding, design, and communication.
With a career that bridges academia, business, and research, FREEZhao continues to push boundaries and inspire innovation, making a lasting impact in the global design community.
Academic version
FREEZhao – Design Educator, Researcher, and Ph.D. Candidate
FREEZhao is a distinguished academician and researcher specializing in the intersection of design, communication, and innovation. He serves as Vice Chairman of the Product Design Department and Director of the Living Design TR Center at the School of Innovation Design, Guangzhou Academy of Fine Arts (GAFA), where he leads academic initiatives and fosters interdisciplinary research in design and innovation.
FREEZhao’s academic background is rooted in his B.A. in Industrial Design and M.A. in Interaction and Service Design from Jiangnan University, where he was admitted as a postgraduate through recommendation. Currently, he is pursuing a Ph.D. in Communication, with a research focus on the motivation mechanisms of Brands Driven by Design (BDD) and the concept of Symbiosis – exploring the dynamic relationship between nature and human development in design contexts.
His scholarly contributions extend to his role as a core author of the BDDWATCH team, an innovative research initiative dedicated to advancing theoretical and practical knowledge in design-driven branding. His publications and research outputs have garnered recognition within the academic community, emphasizing the role of design in sustainable branding and organizational innovation.
FREEZhao’s academic journey is complemented by his engagement in design education, where he mentors postgraduate students and contributes to the development of cutting-edge design curricula. His academic endeavors aim to inspire new thinking in design theory and practice, driving meaningful progress in the discipline.
Business Version
FREEZhao – Design Innovator, Entrepreneur, and Consultant
FREEZhao is a dynamic entrepreneur and design innovator with a proven track record of delivering impactful solutions for global and local brands. As the founder of MicLance Innovation, he has spearheaded a wide array of successful projects, seamlessly blending creativity, functionality, and market relevance to address diverse business challenges.
A pioneer in the design field, FREEZhao was one of the first Red Dot Design Award winners from China. With a strong foundation in Industrial Design (B.A.) and Interaction and Service Design (M.A.) from Jiangnan University, he combines technical expertise with visionary thinking to create designs that elevate brand identity and user experience.
FREEZhao’s expertise extends to strategic consulting, where he collaborates with businesses to develop Brands Driven by Design (BDD) strategies that foster innovation and long-term growth. His work emphasizes the importance of aligning design with organizational goals, leveraging his deep understanding of market trends and consumer behaviors.
His professional experience spans engagements with leading design agencies and research institutions, where he has contributed to high-profile projects across multiple industries. Now, as an entrepreneur and educator, FREEZhao continues to innovate at the intersection of design and business, driving transformative results for his clients and partners.